About us
Elena Aldana founded, in 2023, a home brand, specialized in an initial phase in home textiles.
The approach has been very clear from the beginning: that it be based on 3 pillars such as innovative design , the highest quality while always keeping sustainability in mind, as a transversal pillar in the way of doing things.
"Innovative design is what distinguishes you at first glance from your competitors; quality is what will make customers repeat and sustainability is what will allow us to have a future."
Our values
"Make Yourself Proud"
Quality, Prestige, Design, Style, Sustainability, Community,...
With the aim of being able to translate these values into a Strategic Model , we define the pyramid that establishes a base, with the stakeholders that we could consider external to the company, but that allow us to continue living, that is, Suppliers , Community and Sustainability itself - core in everything we do.
At the intermediate level are the Collaborators , who are essential because they make everything work and connect the base to the top, where the Clients are located.
Our mission fulfills the firm purpose of achieving Excellence in everything we propose.
The three pillars
All the products that we produce and sell to our customers follow this principle based on three pillars:
High Quality
Innovative Design
Sustainability