Today is a very special day because a project that I had been working on for many months... No, years! Years? Yes, it was years ago when I started to develop a MoodBoard with ideas about how I wanted my brand to be lifestyle someday. Who would have told me that day would eventually come.

By the way, I haven't explained what a brand is. lifestyleBasically, it is a concept of a way of life, that is, it encompasses an entire way of living, from how you dress or groom yourself to the decoration of your home.

Personally, one of my references has been Ralph Lauren. This great designer began his career many years ago designing ties until he became what he is today: a brand where you can buy clothes for children, teenagers, men and women, but also accessories, fragrances and even furniture. His style is very much influenced by North American culture and, more specifically, by American culture; in my case, it has been influenced by the places where I have lived and those I have visited.

Spain and Portugal are my reference points because they are the two countries I love, where I have lived the longest and where I have become so rooted that I do not want to leave. From Spain I will remember the diversity of its landscapes and its aromas; of all of them, the south has left a deep mark on me because my roots are 100% Extremadura and I could never forget the green of its fields and pastures, where I spent so many good times in my earliest childhood. The flowers in the courtyards of Córdoba, the scent of the orange trees in Seville, the summers on the beaches of Granada or Cádiz with my Paco de Lucía and my Lágrimas Negras, the Andalusian architecture in every corner of this wonderful region... And my white houses and my palm trees, from my beloved Azuaga.

Portugal is for me, calm and tranquility. Portugal is the walks through Porto, its bridges and its wines, its parks and its beaches, its green Alentejo and its endless beaches, its north bathed by the green wine, that  Fado from Saudade to better times that pierces your soul and that guitar...

The colors of her tablecloths, the black of Viana's dresses with her golden jewelry, her rooster with hearts, her colorful ceramics, her tiles with waves  endless that connect me to Rio de Janeiro and there, to the samba, the bossa nova and the joy of living. The bright colors of Rio, the short skirts with ruffles and the Carnival... There is no Rio without Carnival.

I would not have been able to create this brand when I was 20, not only because of the lack of experience I had at that age, but also because of the nuances that, over the years (and travels), have enriched me and made me who I am today.

"Innovative design is what distinguishes you from your competitors at first glance; quality is what will make customers come back and sustainability is what will allow us to have a future."

This is how ALDANA HOME emerges today ​​🤩​